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studio marcus kraft





emergency culinary notebook




together with swiss celebrity chef rené schudel, we produced a survival cookbook for the watch brand ‹breitling›.

as a pilot, culinary explorer and as a ‹friend of the breitling brand›, rené schudel is a great fan of this swiss watch brand. mutual respect has now led to a creative collaboration: in the style of the breitling emergency watch: a survival notebook with various tips and tricks for cooking in the wilderness and in the homey garden.

the design and content composition have been inspired by flight checklists: the illustrations and the modular structure allow for an intuitive reading — for instance you can see at a glance what kinds of appliances, utensils and ingredients you need.


marcus kraft and swiss celebrity chef rené schudel at
the book launch event in interlaken (photo: michele limina)

format: 95 × 142 mm
extent: 168 pages
partner: rené schudel (idea), sibylle hertach (editing),
nicolas ziegler (brand affairs, project management)
publisher: funky soul food gmbh


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