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studio marcus kraft





sbb cff ffs




visual communication for the exhibition ‹sbb cff ffs› at ‹museum für gestaltung zürich› (design museum zurich).

switzerland is a country of railways and has the busiest rail network in the world. for over a century, the swiss federal railways (sbb) have ensured a high level of mobility and have shaped public life in large parts of the country.

their high-quality design, which is part of careful branding, makes the national railway company an outstanding example of swiss design history. 

we’ve used the iconic sbb logo design from josef müller-brockmann and hans hartmann from 1972/78 as key visual for the visual communication.

the poster is available online at the museum shop.

the exhibition is open until january 5, 2020 – for more information visit museum-gestaltung.ch.


cinema trailer (sound on)

invitation card

on-site poster


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