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studio marcus kraft





smart luxury moments




concept, design and editing of a coffee-table book for the watchmaking company ‹gc›.

during two years, over 100 brand ambassadors from 24 different countries representing the gc watch brand were captured on camera by new york-based photographer pino gomes. the artistic photography project is now documented in the coffee-table book ‹smart luxury moments›, which was officially released at basel world 2013.

the design is very straightforward: two image sizes, landscape format imagery only and one font weight. in addition, a custom produced paper, the black edges and a gift wrap paper give the book a very distinguished character.

the book was produced in switzerland and is exclusively distributed worldwide by the watchmaking company itself. gc is a swiss watch brand founded in 1997 and sold in over 70 countries worldwide by sequel ag, who holds the license for the guess and gc watch brands worldwide.



launch event at basel world 2013

format: 230 × 330 mm, hardcover
extend: 240 pages
client: gc watches / sequel ag, zug
photography: pino gomes, new york
editing: pino gomes, cindy livingston, marcus kraft


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