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studio marcus kraft








since their first publication in 1947, raymond queneaus’ ‹style exercises›, or ‹exercises de style› in the original french version, have been regarded as one of the most original works in the field of rhetoric and linguistic experiments. Using precisely 99 variations, the author tells one and the same story about a commonplace incident that took place on a paris bus.

the designed newspaper aimes at enabling the reader to experience style exercises in a new manner involving a graphic interpretation of the text. using typographical highlighting, plot-structure connections become visible, revealing previously concealed interpretations of the work.

the picture material refers to the place where the incident occurred and to the time when the text first appeared. the chosen medium newspaper is a return to the original medium, as the various versions of the story originally appeared in newspapers and magazines.


while working on this project, all design
ideas were mounted on a very large pinboard.
you can have a look at it here

format: 385 × 555 mm
extent: 32 pages

red dot design award
:output 10
art directors club


graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, B&uuml;cher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland