zürcher theater spektakel ’19
brand identity and campaign for the ‹zürcher theater spektakel›: the festival ranks among the most important european festivals for the contemporary performing arts. with its artistically outstanding programming, a unique atmosphere, the large number of engaged and open-minded spectators, it is an important annual event in zurich with international appeal.
for the realisation of the protagonists, we collaborated with swiss artist monique baumann.
the campaign was consistently implemented in analogue and digital media. a specifically developed colour palette facilitates navigation through the various categories. the complete visual appearance and website have been updated accordingly.
theaterspektakel.ch
posters
logo/wordmark
programme newspaper and pocketguide (german & english)
festival venue
website theaterspektakel.ch
t-shirts
webbanner
credits
zürcher theater spektakel:
matthias von hartz (artistic director)
delphine lyner (executive director)
veit kälin (technical director)
esther schmid (communication)
josefine stähli (administration office)
concept, art direction & design:
studio marcus kraft, in collaboration with marlon ilg
artwork:
monique baumann
layout:
michel fries
web development:
high five
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